Arri-news 2014

Recording formats including the new ProRes 3.2K make ALEXA’s best overall image quality and best overall production value available to projects requiring UHD, 4K or HDR deliverables CAPTURE WITH ALEXA, DELIVER ANYTHING ALEXA IS FUTURE-PROOF The majority of digital film and television productions continue to capture, postproduce and distribute in HD or 2K, formats for which ALEXA provides an unmatched solution. Widespread adoption of UHD/4K post workflows, as well as availability of UHD displays in consumer homes and 4K projection in theaters is at least one to two years away – even in the most progressive markets. However, some film and program makers are already concerned about protecting their work for future developments. The ongoing debate surrounding high dynamic range (HDR) displays, which have an even greater effect on viewing experience than higher spatial resolution, only adds to these concerns. Designed from the outset to be adaptable and future-proof, ALEXA can easily accommodate productions that choose to follow a UHD or 4K workflow. The camera's stellar overall image quality in combination with ProRes 3.2K (due for release as a software update in early 2015) and ARRIRAW Open Gate (released earlier this year) allows for simple up-sampling to UHD or 4K in a quality at least as good as other contenders. And because of their unequalled exposure latitude and highlight handling, ALEXA images are already uniquely HDR-compatible. Put simply, ALEXA remains the safest available capture tool for asset longevity, no matter what future standards come to fruition. ALEXA IS FUTURE–PROOF... ...THROUGH MULTIPLE RECORDING FORMATS HD TV > ProRes HD (16:9) or DNxHD (16:9) 2K feature > ProRes 2K (16:9 or 4:3) or ARRIRAW (16:9 or 4:3) UHD TV > ProRes 3.2K (16:9) 4K feature > ARRIRAW (16:9, 4:3 or Open Gate) ...THROUGH MULTIPLE SENSOR MODES ...THROUGH HIGH DYNAMIC RANGE IMAGES Spherical productions > 16:9 ProRes, 16:9 DNxHD, 16:9 ARRIRAW, Open Gate ARRIRAW Anamorphic productions > 4:3 ProRes, 4:3 ARRIRAW – Wide exposure latitude – Extended, clean highlights – Extremely low noise floor – Natural colors, even when over/underexposed 6 ARRI NEWS