Arri-news 2011

ARRI’s eagerly anticipated L-Series LED Fresnels win international acclaim on tour L-SERIES SET FOR LIFT-OFF IBC marks the arrival of the ARRI L-Series, a new generation of LED-based lights that was launched earlier in the year and that integrates LED technology into existing industry lighting practices. The initial three L-7 fixtures share the same basic housing and 7” Fresnel lens; the L7-D outputs a daylight-equivalent 5600 K, and the L7-T a tungsten-equivalent 3200 K, while the top-of-the-range L7-C offers total color control. Since their launch, the L-Series fixtures have been touring the world with ARRI product managers, exciting positive feedback wherever they go. The tour has been truly international in scope, taking in the Americas, Asia, Africa and Europe. Television and film studios, rental facilities and production companies have been visited on the tour, with enthusiastic responses from all quarters. The combination of ARRI build quality and a versatile, high quality light field with the huge cost savings that can be made through a like-for-like replacement of traditional tungsten Fresnels with L-Series units has aroused fevered interest. In Berlin the L-Series was presented at the Showtech exhibition to great acclaim. One major local company to have invested in L-Series fixtures is fernsehwerft, whose Head of Studio Production,Mike Richter, notes, “The LED technology embodied in the L-Series is a future-oriented concept that moves us toward an era of more eco-friendly lighting devices.” At the Mediatech show in Johannesburg, the L-Series was displayed on the Gold Award- winning MovieMart stand, where it generated strong interest due to the acute energy price rises currently affecting South Africa. On the Barbizon booth at SMPTE in Sydney, General Manager Marshall Harrington commented, “One of the most impressive features is the ability to upgrade the LED module, which 'future proofs' the studio's investment.” With the tour now at an end, it is clear that the L-Series is set to have a profound impact on television and motion picture lighting all over the world. The L7-C and L7-T begin delivery in September this year, while the L7-D will be arriving with customers in the first quarter of 2012. Orders are being taken now. ARRI NEWS 31