Arri-news 2011

New ARRI/FUJINON zooms make an Alura foursome Following the tremendous success of the first two ARRI/FUJINON Alura Zooms, which were released alongside the initial ARRI ALEXA model, ARRI announces two new lightweight additions to the range: the ARRI/ FUJINON Alura Zoom 15.5-45 / T2.8 and Alura Zoom 30-80 / T2.8. Just as the ALEXA camera system has developed and progressed over the last two years, work has also continued on the lenses designed to function as its perfect partner. A crucial part of this work involves consulting with creative professionals and ascertaining what tools are most needed by today’s filmmakers. A clear message from the market has been that, with cameras getting smaller and shooting styles becoming more action-oriented, lightweight zooms are in great demand. The new lightweight Alura Zooms are perfect for handheld and Steadicam work, while the original Aluras, with their much wider focal ranges, are the ideal choice for tripod and dolly setups. Together, the four color-matched lenses comprise a complete and affordable solution for 35 mm format film and digital productions of any kind. All of the Aluras exhibit high contrast and high resolution, producing sharp, punchy images with clear highlights and true, deep blacks. The special optical design ensures an evenly illuminated image on the sensor or film plane, while flares, ghosting and veiling glare A GLASS QUARTET 22 ARRI NEWS